The leading company in the electronics and technology sector in the region, Neptun, part of BALFIN Group, has inaugurated its newest and largest store in the heart of Pristina, Kosovo, at Central Park shopping mall.

This store spans over 2,000 m², making it one of the most modern showrooms in the entire region. Designed to offer a comprehensive shopping experience, this new space aims to bring the latest technology from the world’s most renowned brands closer to consumers. The interior design and product displays are built on the principles of functionality, aesthetics, and innovation, transforming a visit to the store into a fulfilling experience, not just a shopping trip.

The General Director of Neptun in Kosovo, Feridjan Çiftja, said that the new store at Central Park shopping center offers a wide range of products and many new features.

"This will be Neptun's largest store, so we have made sure that, beyond a carefully designed environment, we elevate the customer experience to a new level through a wide range of products, expanded categories, brands, and innovations," said Çiftja, focusing specifically on the latter.

"The experience zone is something entirely new, where customers will have the chance to explore products up close, try them out, and enjoy a truly satisfying experience. 'Click & Collect' is another new service that will simplify the online shopping process and offer customers an additional option."

With the opening of this new store, Neptun's total number of stores in Kosovo reaches 15, further consolidating the company's position in the Kosovo market. This investment also translates into new job opportunities, income generation for the local community, and increased market competitiveness.

The store has arrived with special offers and 100 free gifts for the first visitors.

In 2024, Neptun in Kosovo achieved a series of milestones, making this year one of its most successful in history. One of the key achievements was setting a record for daily sales performance, reaching a value of 2 million euros.

Neptun is not just a company selling appliances; it is a significant economic player in the countries where it operates, including Albania, Kosovo, North Macedonia, and Bosnia and Herzegovina, with a notable impact on the technology, logistics, and employment sectors. Neptun has 63 stores in the region and employs around 1500 people.

The expansion of Neptun’s network in Kosovo aligns fully with the long-term strategy of BALFIN Group to strengthen its positions in the markets and industries where it operates, while working towards a sustainable business ecosystem that fosters innovation, economic development, and benefits for communities.

For more than 30 years, BALFIN Group, under the vision of its founder Samir Mane, has operated not only in the retail and wholesale industry but also in sectors such as real estate, banking, asset management, tourism, energy, and logistics. The Group conducts its activities in 11 countries across 2 continents.