Albania is becoming one of the rising travel destinations as more and more European tourists are interested in discovering this hidden gem. In 2023 the country was visited by over 8,3 million tourists which market this year as one of the best in the local tourism market. Acknowledging its growing potential, Accor continues to expand its European portfolio with new property joining the Albanian market at the beginning of 2024. The group is known all around the world for its portfolio of brands addressing almost every market segment, perfectly meeting the needs of modern hotel guests.

Through the Mercure brand, Accor promises a completely new hotel experience. Each facility has its unique style and personality inspired by the local environment and culture. According to the brand's DNA, Mercure hotels are rooted in their local community, providing a full experience of the authenticity of the region, with its cuisine, crafts, and traditions.

Mercure Tirana will be one of the first hotels opened on the global celebration of the brand’s 50th anniversary.

The newly built property will located in a captivating development conveniently situated on one of the city’s main arteries that connects Albania’s capital to its main coastal city of Durrës. Offering 64 modern and comfortable rooms and interiors inspired by local culture and tradition, guests could immerse themselves in truly Albanian vibes and spend time as locals. There will be a restaurant, bar, pool and business amenities waiting for every visitor. With Tirana’s downtown within easy reach and the country’s largest airport a short drive away, it is a perfect gateway to the natural wonders and cultural marvels, both modern and ancient, of Albania – a rising tourist destination in the Mediterranean region. The hotel will welcome the first guests by the beginning of the new year.

– I am thrilled, and cannot wait to welcome guests to our first Mercure property, celebrating a special occasion of the brand. It is our pride to join this special anniversary by entering the Albanian hospitality market next year, allowing tourists from the whole of Europe and the rest of the world to dive deep into the beauty of local tradition, culture and history of our region. We are sure that Mercure Tirana is going to bring new quality to the hospitality scene in Albania and outstanding experiences for our guests – said Bulent Suzer, GM of Mercure Tirana.

The anticipated hotel in Tirana will make a debut for Mercure in Albania and serve as yet another step in the brand’s expansion in the Balkan region where its portfolio also includes properties in Belgrade (Serbia), Prishtina (Kosovo), and Tetovo (North Macedonia), and many more to come in close future.

The investor of the upcoming hotel is an Albanian company, Tirana Entry Business Center LCC.

Partnering with Accor, a world leader in the hospitality industry, is a milestone for our company. Albania is a true tourist gem, getting more recognition among international tourists. We are excited to offer everyone coming to Tirana an exceptional experience in soon-to-open Mercure hotel, which I am sure will win everyone’s heart – adds Fabiola Luli, Director of Tirana Entry Business Center LCC.

About Mercure

Mercure is a rare midscale brand that combines the strength of an international network with genuine and local hospitality experiences. The brand’s unwavering commitment to quality ensures a consistent and reliable standard of service at every Mercure around the world, while the design of each hotel reflects the distinct character and culture of its location. Going beyond the ordinary for business and leisure travellers, Mercure team members are known for their passion, enthusiasm, and warmth, sharing their knowledge of the local scene, providing insider tips, and entertaining guests with tales of history and local folklore. Mercure hotels are conveniently located in city centres, by the sea, or in the mountains, with more than 810 hotels in 60+ countries. Mercure is part of Accor, a world-leading hospitality group counting over 5,500 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services, and experiences. 

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About Accor

Accor is a world-leading hospitality group offering experiences across more than 110 countries in 5,500 properties, 10,000 food & and beverage venues, wellness facilities, or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit www.group.accor.com or follow us on Twitter, Facebook, LinkedIn, Instagram and TikTok.

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Agnieszka Kalinowska

Manager Media Relations & PR Poland & Eastern Europe

Agnieszka.KALINOWSKA@accor.com