Tourism in Albania continues to experience steady development, reflected in a notable increase in both the number of visitors and their overnight stays in accommodation facilities.

According to a report published by INSTAT, the number of visitors rose by 21.9% in March 2025 compared to the same period last year. The most significant increase came from non-resident visitors, who grew by 27.3%, while resident visitors increased by 13.9%.

Overnight stays also saw a strong rise of 30.8%, with non-resident guests accounting for the largest share, up by 32.1%, whereas domestic overnight stays grew by 28.4%.

The most pronounced growth in non-resident visitors was recorded in non-coastal areas, with an increase of 20.6%, and in hotels and similar accommodations, where the rise reached 27.6%.

In March 2025, the majority of foreign visitors staying in Albanian accommodations came from Italy (23% of the total), followed by Kosovo (15%), Germany (10%), the United Kingdom (7%), and France (3%).

These figures reflect a growing interest in Albania as a tourist destination among key European and regional markets, highlighting the country’s strong potential not only for coastal tourism but also for cultural and nature-based tourism in its inland areas.

The hotel room occupancy rate in March 2025 reached 18.4%, up from 17.3% in the same month of 2024.