The Nelt Group has presented the new “Ascend 2030“ strategy, a five-year strategic frame defining the company’s ambitious development plan, in Belgrade today. The strategy envisions investments exceeding EUR 400 million in infrastructure, digital transformation, organisation strengthening and acquisitions of production and distribution companies in the markets where the Group operates.

After the successfully implemented “Accelerate 2025” cycle, the new phase brings a focus on additional organisation strengthening, acquisitions, business operations digitisation, introduction of advanced AI solutions and a strong ESG agenda.

The strategy was presented by the Nelt Group Executive Board at the Hilton Hotel in Belgrade, to 250 Nelt Group managers, including vice-presidents for the markets of Serbia, the Adria region, Africa and Nelt brands, as well as executive directors of finance, human resources, information technologies and strategy and transformation.

Credit photo by Nelt Group

Credit photo by Nelt Group

Credit photo by Nelt Group

Credit photo by Nelt Group

“The previous strategic cycle has been highly successful for us. Building on that success, “Ascend 2030“paves the next phase of our development. With the investment plan of EUR 400 million in the next five years, our ambition is to additionally strengthen the leading position in distribution, expand our brand portfolio and increase the capacity of logistics services,” underlined Darko Luki?, the Nelt Group CEO, who marks one year at that position.

ASCEND 2030 - NARRATIVE

“Ascend 2030“ is a new chapter in the Nelt Group’s operations, symbolising the company’s ambition to ascend to an even higher level of efficient, responsible and sustainable business operations. From the acceleration phase, focusing the Nelt Group on transformation, expansion and revenue growth, the ascent symbolises the next phase, requiring organisation strengthening and enhancement of competences, processes and technologies.

GOALS AND PREREQUISITES OF THE “ASCEND 2030” STRATEGY

The “Ascend 2030“ strategy goals include sustainable and accelerated revenue growth for the Nelt Group to more than EUR 2 billion, through investments, acquisitions, new partnerships and brand innovations.

In order to achieve those goals, the new strategy focuses on prerequisites for success, including: development mindset building, process optimisation and standardisation, improvement of key competences, logistics operations automation, SAP 4 Hana ERP system implementation, digitisation, and development of people and talent.